Website Images: Introduction
Let’s talk about images! The right pictures can make your website pop, grab attention, and even boost your SEO. But before you start adding random pics, let’s make sure you’re using them legally and effectively—because no one wants a copyright headache or a large fine!
Which Website Images Can You Use?
Not every image on the internet is fair game. Unfortunately, it is not a giant free-for-all library where you can grab whatever looks cute or fits your vibe. When it comes to website images, you must be intentional, legal, and strategic. The good news? There are plenty of great options available, as long as you know where to look.
So, let's break it down in a way that keeps things simple, stress-free, and totally beginner-friendly:
1. Your Own Photos
Let's start with the very best choice, your own original photos! Nothing beats them! When you use images you've taken yourself, or photos you've had captured by a professional, you're adding authenticity, personality, and genuine connection to your website. People can tell when something is truly yours, and this instantly boosts trust.
Likewise, there are zero headaches here. You own the rights, you control how the images are used, and you'll never get a scary copyright email. Win-win! Take a look at this article 'Why Stock Photography Might Not Be Enough' to find out why using your own images is best!
2. Royalty-Free Images
Next up is the internet’s gift to creatives on a budget: royalty-free photos. Sites like Unsplash, Pexels, and Pixabay offer huge libraries of stunning website images for free. You don’t have to pay to download them, and most can be used commercially.
Just one quick note: “royalty-free” doesn’t always mean “no rules ever.” Some images have additional usage guidelines. But overall, these platforms are lifesavers when you need something high-quality fast.
3. Licensed Stock Photos
If you want a bit more selection, licensed stock photos are the perfect option. Consider premium-level visuals from reputable sources like Shutterstock, Adobe Stock, or iStock. These images look ultra-professional, great for hero sections, banners, ads, or anywhere you need a strong first impression.
You’ll pay per photo or through a subscription, but the quality is next-level. Be sure to read the license terms. Some licenses allow unlimited use across platforms, while others have restrictions (especially with printed materials or products).
4. Creative Commons (CC) Images
Creative Commons images are another great resource—as long as you follow the rules. Under CC licenses, creators let you use their work for free, BUT you may be required to:
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Give credit
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Not use it commercially
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Not edit/modify it
There are multiple types of Creative Commons licenses, so always double-check what’s allowed before uploading the image to your site. It only takes a minute and could save you a lot of trouble later.
5. Public Domain Images
Public domain website images are basically the jackpot. These images are no longer protected by copyright (or never were), which means:
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Anyone can use them
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No credit needed
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Free for commercial and non-commercial use
Websites like Public Domain Archive and Wikimedia Commons offer tons of these photos. You’ll find everything from vintage illustrations to historical photos to scenic landscapes. Perfect for blog posts, backgrounds, or unique design elements.
6. AI-Generated Images
If you want website images that are completely custom, AI tools like DALL·E and MidJourney can create visuals that match your exact idea. Want a pastel-coloured workspace with a specific mood? Done. Need a futuristic cityscape in pink? Easy.
However, like everything else, AI images come with rules too. Depending on the platform, there may be restrictions on commercial use, resale, or generating images in certain styles. Always check the usage guidelines before you add AI images to your website.
7. Using Other People’s Logos or Photos
If you’ve worked with a company and want to use their logo or photos, get written permission first! Many brands have strict rules about logo use, so check their policies.
How to Use Website Images Like a Pro
Having the right website images is only half the battle—here’s how to use them well:
1. Optimise for Speed
Huge image files = slow website. Compress them with TinyPNG or Smush to keep things running smoothly.
2. Use High-Quality Images
Blurry or pixelated pics scream “unprofessional.” Stick to high-resolution images that look sharp.
3. Keep It Consistent
Pick a style and color scheme that matches your brand so everything feels cohesive - which is why it's taking us forever to finish our rebrand haha!
4. Add Alt Text
This helps with SEO and makes your site accessible for visually impaired users. Win-win!
5. Don’t Steal Website Images
Just because it’s on Google doesn’t mean it’s free to use. Always check the usage rights.
6. Use Images That Match Your Message
If you run a fitness blog, don’t just grab random stock images—use pictures that actually fit your content!
7. Make It Mobile-Friendly
Your website images should look great on phones, tablets, and desktops. Test across all devices to be sure.
8. Use Images to Guide Action
Want visitors to sign up or buy now? Use images to draw their attention to buttons and important sections.
Final Thoughts
Using the right website images, the right way, can transform your website! Choose legal, high-quality pictures, optimize them for performance, and make sure they fit your brand. When used correctly, images can boost engagement, improve conversions, and make your site shine!
Need help picking or optimizing images? Let’s chat!