What is Mailerlite and How To Use It Effectively

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Introduction

MailerLite is recognised as one of the best email marketing platforms available, providing an exceptional suite of tools for effective email campaigns. As a leading email marketing service, it stands out for its user-friendly interface, comprehensive features, and budget-friendly pricing.

What does Mailerlite Offer?

The platform empowers users to create captivating email campaigns with its intuitive drag-and-drop email editor, ensuring that both novices and experienced marketers can design visually appealing newsletters. In addition to this, you can create pop-ups from the platform that appear on your website. These can be used to offer promotions or to encourage newsletter sign up.

What is Mailerlite going to cost?

One of the standout aspects of this platform is its affordability, offering cost-effective plans to suit various business needs. With transparent pricing, businesses can manage their direct mailing efforts efficiently without breaking the bank.

Whether you’re looking for free email marketing services or seeking the best email marketing service overall, MailerLite’s versatile features and commitment to user satisfaction make it an ideal choice for optimising your email marketing campaigns and achieving the best results.

 

What is MailerLite? A laptop open on a desk with a newsletter on the screen

Is It the Best?

When I first started in websites, Mailchimp was all the rage. It was free and it did the job of helping you build your email list. There were also alternative companies with paid options, and to me (and this is just my opinion!), Mailchimp then tried to introduce these other options, but slimmed down versions of them, making it more complicated. This was because people were paying on other platforms, and for the majority of people, Mailchimp was free.

A few years ago, MailerLite came along and has since won several awards for the best email marketing platform. The reason is due to its simplicity; it’s straightforward and doesn’t pretend to be anything that it’s not.

This sounds great, right? But, you may be wondering what is it like to use?

So let’s get right into it and explore…

 

But how to use Mailerlite?

Although more straightforward, there are still lots of features in the platform, and it includes a lot more value for your money in the free version compared with others on the market.

To make life simple I have created a video, see below, to demonstrate exactly what it has to offer.  It gives you an overview, so you can see what it does and what you can do with it.

Want more videos on how to use Mailerlite?

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