Here are 5 clear signs your website might be losing you clients and how to turn it around.
1. It Takes Too Long to Load
Online, speed is everything. A delay of just 3 seconds can make visitors hit that back button. If your site is slow, people may never even see what you offer.
Fix it:
Use tools like GTmetrix or Google PageSpeed Insights to test your site. Compress images, remove unused plugins, and consider better hosting.
2. Your Message Isn’t Clear
You have just seconds to answer three key questions:
What do you do?
How can you help?
If your homepage doesn’t make this obvious instantly, your dream clients will click away confused.
Fix it:
Make sure your homepage headline speaks directly to your ideal client’s problem and how you solve it.
3. There’s No Obvious Call to Action
If your visitors don’t know what to do next they’ll do nothing. No contact button, no freebie, no clear “work with me”? You’re missing opportunities.
Fix it:
Every page should guide the visitor somewhere to book, buy, sign up, or connect.
4. It’s Not Mobile-Friendly
More than half of web traffic is on mobile. If your website is hard to use on a phone, pinching, scrolling sideways or buttons too small you’re losing potential leads.
Fix it:
Check your site on mobile devices. If it’s clunky, ask your web designer or developer to make it responsive.
5. You’re Getting Traffic but No Enquiries
If people are visiting but not converting, your site might look good but it’s not working. Maybe the copy isn’t connecting. Maybe it feels unclear or outdated. Maybe it’s overwhelming or too sparse.
Fix it:
It’s time for a proper review. The first step is understanding what’s helping and what’s holding you back.
Want to know how your website’s really performing?
Grab my free guide “Five Fast Fixes” – a practical checklist to help you spot hidden issues and start improving today.