Are websites complicated? Not When You Know How!

Wonderful World of Websites | Website Wonder Woman

Are Websites Complicated?

This is another of these burning questions I get asked. Tech is one of the biggest things that holds people back, especially women, in their businesses.

'It's too hard'

'It doesn't like me'

'I'm not a tech person'

'I could never do that'

Are some of the phrases I hear most often from clients before they work with me? I get it, I really do. Even as someone who has always been a techy person, I still get really frustrated by tech.

'Then are websites complicated, Lisa, if you get frustrated?' I hear you ask. No, not for me, I could create a website in my sleep. I get frustrated when things go wrong. 

Naturally, lots of people have a fear of things going wrong. Combine this with being overwhelmed and not knowing where to start, and I can see why many of my clients come to me because they think websites are complex.

Are websites complicated? a woman biting a pencil in frustration at her laptop

So are websites complicated, really?

Of course, as a website designer, I am not going to say websites are complicated, but it wasn't always that way. It's the same as anything: when you don't know how, everything is hard; when you learn how to do it, it becomes easy!

Think about it. You didn't just jump in a car for the first time on your driving test without ever having driven before. Undoubtedly, you were taught how to drive and the rules of the road before even booking your test, let alone gaining a licence.

I used to have this massive fear of numbers. Anything with numbers petrified me, so maths, finance, even numbers on a screen.

Why? Because I didn't understand them. As soon as I looked at anything to do with numbers, my brain just shut down, and I dismissed it as too hard and complicated.

I still get a bit like that, but thanks to the wonderful and amazing Dominique Mullally, whom I've been working with for the past year or so, I'm starting to understand numbers and how they can work for me and my business.

Dominique empowers women to become financially free and run a profitable business through learning the skills and strategy needed to understand numbers AND improve them! As Dominique says, 'money is just maths', a thought that terrified me when I first started working with her. But knowing what she's taught me over the last year, figuring out the maths I need, helps me earn more money. It really is that simple!

We are not born knowing everything, jeez, not even I know everything 😜! But we can learn, and learning is the best place to start.

 

Take baby steps

When faced with a massive project such as a website, it's easy to feel overwhelmed by the scope of it all. What you need to have in place, what you need to learn, all these things that you have no idea of, let alone understand! Are websites complicated, therefore? Yes, if you've never tackled one before, and you try to deal with it all in one go.

So break it down into baby steps.

Write a list of what you think you will need, what you already know you need, what things you are unsure that you need, and whom you can ask.

Then do one thing at a time.

I don't just teach people the skills they need to create a website; it would be pointless if they didn't have the confidence to use them. So it's back to baby steps.

Do what's easiest for you and build up from there

Don't be afraid to try new things, failing is learning, and as I said, it's learning that makes everything easier

Stop telling yourself you can't! You can; you just may need some extra resources, such as asking for help.

Graphic of a woman sitting cross-legged on the floor with an incense stick for the 'Are websites complicated?' blog

Are Websites Complicated? No Use This Mantra

Repeat after me:

Tech is Easy!

Tech is Fun!

That's my mantra, so if you are wondering, 'Are websites complicated?', I want you to breathe deeply, tell yourself you can, and learn or ask for help on the stuff you don't know.

It makes them seem so much easier!

Help ChatGPT find your website a laptop with a megaphone coming out of the screen

I know that sounds ridiculous, but spend a few minutes browsing small-business websites, and you will see why it matters.

For example: A homepage might say: "Helping you achieve your goals." That's great, but what goals? Who are you helping?

A web visitor might work it out from the logo, photographs and navigation. Machines have less tolerance for ambiguity.

Compare that with: " We provide commercial cleaning services to offices, schools and healthcare businesses across South Wales."

Suddenly, there's much less to decipher. Who are you? A commercial cleaning company. What do you do? Clean commercial premises. Who for? Offices, schools, and healthcare businesses. Where? South Wales.

Clear website copy isn't unsophisticated copy. If you want to help ChatGPT find your website, clarity can be a big advantage.

3. Create Proper Pages for Your Main Services

One mistake I regularly see is businesses trying to squeeze everything they offer onto one service page. Imagine a building company offering extensions, loft conversions, kitchen renovations, and garage conversions. Giving each important service its own useful page creates far more context than mentioning all four in a short bullet list.

A strong page can explain:

  • what the service involves;
  • who it is suitable for;
  • common questions customers ask;
  • the process;
  • relevant experience;
  • examples of completed work;
  • geographical areas covered.

This is not only useful information for potential customers, but also useful for conventional SEO and will help ChatGPT find your website and understand exactly what your business provides.

However, a word of caution. The important word here is useful. Creating 30 near-identical pages simply to target 30 slightly different phrases isn't the answer. Websites are ultimately for people, so create pages because you have something worthwhile to tell them.

4. Answer the Questions Your Customers Really Ask

3d speech bubbles with Q & A in them for Help ChatGPT find your website blog

This is where good blog content becomes particularly valuable and can help ChatGPT find your website.

People often interact with ChatGPT and other AI bots in a conversational way. Rather than searching for something like: "loft conversion Cardiff", they might ask "Do I need planning permission for a loft conversion in Cardiff?" or "Is my house suitable for a loft conversion?". You get my drift.

Think about the questions customers ask you on the phone, in emails, during quotations, or at meetings. Those questions can become extremely useful website content. And don't limit yourself to just obvious FAQs. Some of the best content comes from the questions that require actual expertise to answer: comparisons, costs, pitfalls, misconceptions, alternatives, and situations where one option is better than another. That is where your knowledge becomes valuable. Put that into blogs, and it will help ChatGPT find your website.

5. Don't Just Say You're an Expert - Demonstrate It

Almost every business website claims some variation of: "We pride ourselves on providing a professional, high-quality service." The problem is that anybody can write it. Evidence is much more persuasive.

If you want to help ChatGPT find your website and understand why your business might be a credible source, then you need to give your website substance.

That could include detailed case studies, named authors with relevant experience, customer reviews, original photographs, accreditations, qualifications, awards, research or data you've produced, and genuinely knowledgeable articles/blogs.

A case study saying: We recently completed this project for a client in Newport", isn't particularly informative. Explain the problem. What did the customer need? What did you recommend? Why? What difficulties arose? How did you solve them? What was the outcome?

That is useful information for humans, and it gives search and AI systems considerably more context about your real-world expertise.

6. Make Your Location Clear

Naturally, this is particularly important for local businesses.

If you are an electrician serving customers across South Wales, make that clear on your website. Your address, service areas, and contact details shouldn't require detective work to find.

Your About and Contact pages can reinforce where you are based, while individual service pages can naturally explain areas you cover. However, avoid creating dozens of thin location pages where the only difference is swapping one town name for another, like "Electrician Newport", "Electrician Cardiff", and "Electrician Cwmbran."

That's not useful content. If a location genuinely warrants its own page, give the reader something specific and worthwhile.

7. Build Your Reputation Beyond Your Own Website

Your website doesn't exist in isolation.

If you claim to be a leading expert in your field but nobody else on the internet appears to know you exist, that's not a particularly convincing signal. Therefore, I want you to think about your wider digital footprint.

Are you listed accurately on relevant professional or industry websites? Have local publications mentioned your business? Do reputable websites link to you? Are there genuine customer reviews? Have you contributed expert comments or guest articles elsewhere?

You see, digital PR, quality guest blogging, and traditional link building still have a place. However, the aim shouldn't be to scatter links across hundreds of low-quality websites to help ChatGPT find your website. On the contrary, it's to build a recognisable business with a credible online presence.

8. Write Content Worth Citing

Graphic woman sat at a computer with pages of content coming out of it

This may be one of the biggest opportunities created by AI search.

If everybody writes a generic article called "10 benefits of X", then there is very little reason for any search or AI system to favour yours above the others. To help ChatGPT find your website, you need to give it something better:

Share your experience.

    • Explain what customers commonly get wrong.
    • Compare two approaches and say when you'd choose each one.
    • Publish original examples.
    • Answer awkward questions.
    • Discuss pricing honestly where possible.
    • Challenge a commonly repeated piece of industry advice if you disagree with it – and explain why.

The internet doesn't desperately need another 800-word blog saying the same thing as the previous 100 ones. What it does need are people who actually know their subject sharing information that isn't available everywhere else. Tricky, yes. Impossible, no.

9. Don't Forget Traditional SEO

As I mentioned right at the beginning of this article, trying to help ChatGPT find your website doesn't mean forgetting Google and other search engines. In fact, as I'm sure you've realised by now, many of the fundamentals overlap.

You still need a technically sound, crawlable website with logical navigation, descriptive page titles, useful headings, strong internal links and well-written pages focused on genuine customer needs. Ultimately, your content should make sense to a person first; I always stress this to my clients. There is little to be gained by contorting every single paragraph into something you imagine AI or search engines want to read.

Cater for your customer. Ensure your website clearly explains who you are, what you do, where you operate, and why you know what you're talking about. That's what they need to know, and by doing that you are already building a much stronger foundation for both traditional and AI-driven searches.

Help ChatGPT Find Your Website - But Write For People

Help ChatGPT find your website a 3d graphic of a person in front of a laptop with books and text

AI is changing how people discover information online, but that doesn't mean websites suddenly need to be written for robots. Quite the opposite. After all, humans, your potential customers, are asking ChatGPT the questions. So, if you want to help ChatGPT find your website, you must make it clear, informative, and more authoritative for the people you're trying to reach.

Follow the guidance listed above. None of it is particularly technical (save point 1); it is simply about making sure you have good website content. The difference is that today, a well-written website isn't only helping a potential customer decide whether to contact you; it may also help ChatGPT find your website and decide whether or not to list it in response to a query, ultimately driving fresh traffic your way.

If you would like help reviewing your website content, or creating quality blogs that appeal to both humans and bots, please do not hesitate to get in touch. My name is Heather, and I'm The Content Creator.

Heather the Content Creator A lady with blonde hair in a bob, smiling, wearing a black top

A bit about the author

Heather founded The Content Creator nearly three years ago, combining her love of writing with a genuine passion for helping small businesses and solopreneurs get seen online. She supports her clients with everything from website copy and SEO to AI search visibility, newsletters and social media, taking the stress out of creating content that not only sounds like them, but helps their business grow.

If you need a helping hand with any of these areas, Heather is your go-to girl! We can speak from experience, too, because she works on our own website, helping us keep up with the ever-changing world of SEO and AI search and making sure our content continues to work hard for our business.

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