It’s a question I get asked all the time, “do I need a website?”
And my answer is never the same. Why? Because every single situation is different, every business is different and every person and how they run their business is different.
So, why would there be just one answer?
So, Do I need a Website?
Well, there is an answer and the answer is within you not me.
Now that’s not meant to sound spiritual or woo woo in any way.
Let me explain, websites are a marketing tool, they have a purpose. That purpose will totally depend on what you need it to do in your business.
A website without a purpose or goal is often completely pointless.
It’s like hiring a staff member because you think you should or beacuse someone tells you to. You pay them, you train them, but you don’t actually have any work for them to do, or see how they could be of any benefit to your business.
So if you came to me and said “do I need a website?’ then my answer to you would be why do you think you need a website?
Think About It
Now, if you answered me and said well ‘I want to automate my buying process’, or ‘I want to collect more leads’, then it is looking likely that you do. Similarly, if you say ‘I want more people to be able to book a call with me’ and so on and you think a website would help you do that then I would say yes, you most likely do need a website. I would suggest we chat further and have a conversation about how we can make that happen.
But, if you said ‘I don’t really know, I’ve heard you should have one’ or ‘my husband (or any such person) said I should’ then I’d need to delve more into your business. I’d look at how you currently provide services, how you market your business and if a website would effectively enhance this.
However, for some people it’s a big ‘NO’ straight off. It could be you are just starting out and you may be running a beauty business or a local cake making business. Your main priority, at this stage, would be to get people through those doors. You don’t need a website to do that, you need local advertising, social media and a Google profile.
Further down the line, we may have the chat again. It may be your local business is offering plumbing services or another trade. For credibility and trust a website is something potential clients would look for and where reviews can be highlighted.
So, that again would be another conversation.
Do I need a website Lisa?
Like I said there is not a conclusive answer to “do I need a website?”
My response usually results in another series of questions and a good ole chat. Once we have done that, and if you decide a website IS for you, then you are faced with a whole host of new questions. Do you want to do it yourself? Do you want us to do it for you? What features do you need?…
But ultimately it all starts with a chat 🙂